Does Generative AI Change the Game?

• The use of generative AI technologies increases productivity and profitability by lowering the cost and time required for content generation.
• The emergence of generative AI also fosters creativity, opening the door for fresh commercial strategies and usage scenarios.
• Generic AI, however, may result in employment displacement in industries like programming and copywriting.
• Additionally, there are concerns about client confidentiality as well as copyright issues and data security risks.

Generative artificial intelligence refers to a kind of artificial intelligence algorithms that can produce new material based on current data. This type of AI has been heralded as the next frontier for a variety of sectors, including finance, technology, and the media. In point of fact, we are already witnessing the myriad of applications for which this technology is being put to use.
The deep learning model known as DALL-E 2 made news in 2022 for its capacity to produce digital images from text prompts. This skill caused the model to get widespread attention. More recently, ChatGPT has caused a sensation all over the world due to the sophisticated conversational capabilities it offers. OpenAI is responsible for the creation of the AI-powered chatbot, which has received financial backing from investors including Microsoft. According to an announcement made by CEO Satya Nadella, the latter company is already incorporating the technology into its Bing search engine and Edge browser, and in the long run, it intends to put it into “every layer of the stack.”

The most recent version of OpenAI’s ChatGPT software, known as GPT-4, was presented to the public in March 2023. This programme is now available to both subscribers and developers. Competing businesses are working towards the launch of similar products, including: For example, Alphabet is currently developing a conversational artificial intelligence service called Bard.

“Consumers will see a measurable increase in value as a result of the full potential of ChatGPT being included into search and browsing. This will enable richer replies to queries that go beyond merely delivering a list of links. According to Mark Murphy, Head of U.S. Enterprise Software Research at J.P. Morgan, “This also creates a virtuous cycle of better engagement for consumers and higher-value targeted ads for advertisers, ultimately resulting in fewer ads overall to the benefit of both parties.” Despite the fact that Microsoft’s AI initiatives are obviously still in their infancy, we believe that a paradigm shift is currently taking place.

In addition to improving the search experience for end users, generative AI has a wide range of consequences for businesses, some of which are favourable and others of which are harmful. Continue reading to learn how the technology has the potential to revolutionise the way businesses operate.

What are the benefits of using generative artificial intelligence?

According to Gokul Hariharan, Co-Head of Asia Pacific Technology, Media and Telecom Research at J.P. Morgan, “Fundamentally, generative AI reduces the money and time needed for content creation — across text, code, audio, images, video, and combinations thereof.” The capacity of businesses to generate more content more quickly and on a larger scale boosts both their productivity and their profitability.

Generative AI could revolutionize content creation

Generative AI’s outputacross text, code, images and video is expected to improve exponentially through 2030, surpassing what human workers can produce. 

The development of generative AI may potentially give rise to innovation, which in turn may pave the way for new types of businesses and applications. While applications such as ChatGPT are trained on generic data, it is possible that in the near future there will be generative AI systems designed for particular industries and datasets, such as medical research or market intelligence. According to Hariharan, “ChatGPT is putting wind in the sails of other companies,” and hundreds of new entrepreneurs are scrambling to design foundation models, construct AI-native applications, and establish up infrastructure. A positive mood cycle in this area might very well lead to a valuation bubble in associated stocks due to the potentially very big influence that it could have.
There is also the potential for hardware firms, particularly those who manufacture memory chips, to profit from the widespread use of generative AI technologies. Since 2012, the amount of work done by AI computers has been doubling every three to four months, and this trend is projected to continue accelerating in the future. According to Hariharan, “we anticipate that the growing adoption of generative artificial intelligence will spur demand for AI computing hardware in the next several years.”

It’s critical that generative AI is used responsibly and governed properly, so that it can amplify human potential instead of becoming too disruptive.

Mark Murphy, Head of U.S. Enterprise Software Research, J.P. Morgan

What Are Some of the Drawbacks Associated with Generative AI?
On the other hand, the development of generative AI may have an impact on employment opportunities as computers start to take over tasks that were previously performed by humans. “AI could lead to further job displacement for those engaged in the processes impacted, and in some cases companies and business models may become obsolete,” stated Hariharan.

For example, the capacity of generative AI to crunch figures and create code might have an influence on programmers in the technology industry, which is now seeing a trend of employment reductions at large technology companies as a cost-cutting measure. “However, there is currently a shortage of software developers, so if you could have generative AI help write code, that is solving a major economic bottleneck,” remarked Murphy. “However, if you could have generative AI help write code, that is solving a major economic bottleneck.”

In a similar vein, the technology has shown promise in the generation of text, which raises the possibility that vocations such as copywriting and customer support may become obsolete. For instance, Microsoft is introducing a new artificial intelligence assistant that will be known as Dynamics 365 Copilot. This AI assistant will be able to compose contextual replies to questions posed by customers, write product descriptions for online retail websites, and perform other tasks.

However, the generative AI tools that are currently available are not accurate one hundred percent of the time, at least not yet. The output of ChatGPT frequently deviates from its training data, which is referred to as “hallucinations.” “As a result of this, generative AI will not yet be able to completely replace employment. Instead, technology will supplement current occupations by automating repetitive processes and freeing up people’ time to do other things, as Hariharan explained.

Because they frequently repeat or paraphrase data obtained from other locations on the Internet, generative AI tools run the additional risk of being accused of plagiarism and violating copyright laws. Then there are the hazards associated with the data security, which are especially concerning when it comes to maintaining client confidentiality. When fresh data is added to a generative artificial intelligence system, that data is added to the system’s data repository and is then made available to other users in a public forum. “Companies will, for understandable reasons, be cautious about this, so providers of generative AI will need to create tools that are ringfenced,” said Murphy. “This will ensure that all information is self-contained to each organisation and is not comingled with the rest of the world.”

In addition, there is a high cost associated with deploying generative AI, which may hinder its adoption. “At the moment, a significant portion of the excitement that surrounds generative AI is driven by curiosity. However, the challenge is that the tools are quite pricey because a significant amount of cloud computing and physical hardware is required to run the algorithms, as Hariharan pointed out. “Commercialising generative artificial intelligence won’t be a simple task unless you have extremely strong demand drivers that can be monetized. The results have to be able to justify the expenditure of resources.”

In general, in spite of these challenges, generative AI has the potential to be a game changer for business, significantly changing the way in which firms carry out their operations. “The most significant technological advancement in the past several decades has been the development of generative artificial intelligence.” “It is rapidly enabling use cases and scenarios that people once said would be impossible to achieve, and it is only going to get smarter,” added Murphy. “It is rapidly enabling use cases and scenarios that people once said would be impossible to achieve.” “It is essential that generative AI be used responsibly and governed properly in order for it to be able to amplify human potential rather than become overly disruptive,”